PROPAGANDA PACKAGING: KEEPERCONE
Keeping parking spots one cone at a time.
KeeperCone is a conceptual packaging project that reimagines the construction cone as a playful solution to the frustration of finding public parking. Through bold visuals, humorous messaging, and a distinctive bottom-wrap structure, the project demonstrates how packaging design can use storytelling and satire to turn an everyday urban problem into an engaging, memorable concept.
Early iterations possibilities packaging
Multiple packaging concepts were explored to test structure and presentation. The third iteration was selected for its bottom-wrap approach, creating a distinct visual solution while allowing the cone itself to remain visible.
Logo Design
The KeeperCone logo combines a simplified traffic cone icon with bold typography to represent claiming and holding a parking space.
Brand Identity
Package Information
Front Panel
— Branding & Size
Left Panel
— Product Features
Right Panel
— Parking Data
Back Panel
— Instructions
The KeeperCone logo, product name, and package dimensions to clearly identify the product at a glance.
Highlights key qualities like durability, grip, and visibility to communicate performance and safety.
Uses a visual chart to show how limited parking availability reinforces the need for KeeperCone.
Provides simple, step-by-step directions for placing the cone and marking a parking space.
KeeperCone wireframe
A bottom-wrap structure was used to preserve the cone’s recognizable shape while creating a functional area for packaging and graphics.
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Final KeeperCone
Real-World Application
