LOGO REBRAND: MAR Y MAR

Where flavor meets the ocean.

Mar y Mar is a Mexican seafood restaurant in San Bruno, California. This logo redesign was created to better reflect the restaurant’s ocean-inspired atmosphere, drawing from its hand-painted whale murals and vibrant interior. The updated mark strengthens brand recognition while aligning the visual identity more closely with the restaurant’s coastal character.

Logo Concept Sketches

The design draws inspiration from the wave and whale murals, both inside and outside the restaurant, guiding the visual direction to create a cohesive and immersive atmosphere.

3 Logo Concepts

Logo Design Refinement

Typeface Selection

Mar y Mar rebrand uses Iskra a sans serif typeface with curved, brush-like style resembles waves, aligning with the brand’s visual identity.

It’s friendly, legible design perfectly supports the overall concept.

Color Pallete

Final Logo